Remember the Instagram Butterly?  Well, if you did, we finally got the butterfly on the wall.  It’s actually been up on the wall for a few weeks now.  Due to poor lightning (too much, not enough), I couldn’t get a descent picture so I decided to give you guys the best shot I could muster.

And here’s the break-down of the butterfly I’m talking about.  I had this since my teenage days (I’ll be 31 this year).  I saved it thinking I may have a little girl and I would want to decorate her room in Butterflys.  It’s crazy how young I was to think such a thing.  Now that I’m older, I really don’t think about what will happen to us 10 years from now!  The butterfly picture frame was rocking a white-wash wood tone and purple trim.

Butterfly Picture Frame

At the time, I wanted to paint it all white to contrast the dark furniture in Chloe’s room.  This picture makes me wish I kept the white wash wood, but what can you do.  It’s already done!  I started by taping off the plastic dividers that hold the pictures in the frame.

Butterfly Picture Frame 706_1746

I hauled it outside to spray paint it with primer and white enamel spray paint…

   Butterfly Picture Frame

…only to have it be pooped on by a bird.

Not kidding.  I got most of it off before I snapped this picture.  So I spray painted it again after I scrubbed the bird poop off and moved it to the garage.  No bird was going to poop on my project again….

  Butterfly Picture Frame

….but I guess I can’t hide everything from everyone.  Because my husband ran over it with his lawn mower.

Not kidding.  He has one of those zero-turn mowers that are huge and bulky.  I keep telling him he needs to watch where he’s going but he says everything is hiding.  I don’t see how this was hiding.  It was laying in the middle of the garage floor!  But after it was ran over he moved it to his trailer and that’s where this picture was taken.

Butterfly Picture Frame

Thankfully, all I had to do was take a wet rag and the tire treads came right off.   I had Jeremiah hang the butterfly picture frame next to the window, to try to add some light/white to the dark corner.

Butterfly Picture Frame

Here’s what it looked like before.

Behr Sterling Paint

And this is what it looks like now (on a dark cloudy day), because I didn’t want to wait several more weeks before I showed you this project.

Butterfly Picture Frame

I’m just glad it’s on the wall where it won’t be pooped on or driven on. All that’s left for the butterfly frame is to fill it with pictures.

Do you have a unique story with some DIY art that almost turned into a disaster?

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Edit:  My thoughts are with those in this Tornado alley, and in those in Oklahoma!  I personally live very close to these storms (I’m an hour from Joplin).  It’s scary living in this area.  When the weather tells us tornados are coming.. it really has me shaking in my boots.  Thankfully the only bad weather we received so far was hail, but it was the same storm that caused the devastation in Oklahoma.

I say “Business Plan Number” because I have so many things up my sleeve I can’t keep track of how many times I add something new!

This past weekend we were suppose to go to Nebraska, but Jeremiah came down with some kind of virus/bug.  So instead I spent the weekend nursing my tendonitis in my wrist and wishing I had a proper computer desk.  Oh, and I cleaned.  A lot.

One thing that I did do was try to push through with my next part of my business plan.  I’ve been working on this for 6 months but never got a chance to push this phase through.  I could only do little bits here and there at a time while trying to grow other parts of my business.  This is where I really wish I could afford to hire someone to do the web design part for me.

Let me introduce you to my splash page.

Screen shot 2013-05-20 at 12.41.23 PM

A while back some of you have asked me if I have received my clients by blogging about my work. I answered no. But, a couple of times lately some clients have came to me through pinterest. And pinterest has pins from my blog. I really wanted to give my business a website and still keep up the life behind the business blog.

The business part of my website is just a splash page, with a few other pages being used as part of my business as well. I use wordpress (and the theme can be found on my resources page) to design this website.  I used the same theme, but I was able to create a new template in my theme for the business section of my website.  Does that make sense?

Anyway, you’ll see that not all of it is complete yet.  I did a faux pas on this one.  I went ahead with the #1 of web design and rolled out an incomplete website.  Why?  Well, there’s more coming and it will take a long, long time to complete it.  And I needed to get this phase of my website up to give my business it’s own identity, separate from the blog.

Now back to nursing this wrist of mine (and doing laundry, kids naps, cleaning, etc.)..

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Almost two weeks ago I launched a test theme to see if color theory improves websites.  My color theory experiment worked in my Etsy shop and it increased my sales dramatically, but it had a little bit of a different effect on my website.

In this graph, the orange represents the design I had prior to the change.  The colors are my signature theme, coral and grey.  The blue represents the new theme colors, which are blue and green.  You can see two days before I switched the theme, that my stats didn’t change much.  My website was already growing with the coral and gray theme.

You can click the images to see a bigger picture.

Screen shot 2013-05-17 at 8.39.25 AM

 

Another part of my segments was my return visitor rate.  It dropped.  My lovely return visitors don’t like change. Screen shot 2013-05-17 at 8.40.36 AM In this view, I still averaged the same amount of visitors every 10 days.  My Unique Visitors grew, but it wasn’t related to the change in my theme.  Google actually bumped up one of my pages to rank #1 which resulted in more traffic.  So while my return visitors decreased, the visits stayed the same because I had more unique visitors coming to the blog thanks to Google’s page rank increase.

 

Screen shot 2013-05-17 at 8.40.54 AM

The new visitors also stayed on the blog a little bit longer, but they didn’t find what they were looking for, which resulted in my bounce rate to increase. Screen shot 2013-05-17 at 8.41.21 AM

The increase in Google traffic resulted in some more pages being viewed.  Or, one page being viewed more than usual. Screen shot 2013-05-17 at 8.41.33 AM

My final conclusion is that certain colors that are used in marketing to increase sales do not have the same effect to increase blog readers and traffic.  Readers will continue to read no matter what colors, as long as it’s easy on the eyes overall.  And readers will stay if your theme is attractive.

That’s why I only did my color theory test for 10 days.  Everytime I saw the blue and green logo, I hated it.  I missed my signature colors.   I also want to make the next move in my business plan and I can’t do that until my signature color returns.  This is why the blog looks as it did before, but slightly better, and back to the original idea before I tried to separate business from life.  I believe the new design keeps my brand alive, and it also tells the story of what goes on behind my business.  For example, home and life.

Updated Brand Design

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