As a graphic designer I’m constantly improving my skills and updating my designs. However, I have always struggled with my own business brand. I knew when I started Fall For Design that I wanted to have a tree or a leaf in it or something, but I was completely stuck on how to pull it all together. I had sketched it so many times and it still turned out uglier than ever.
So for a very long time, I stuck with just a cursive font.
A few days ago I stumbled upon some beautiful brands and loved each one of them. They’re from Making Brands Happen. This particular brand name grabbed my attention.
It grabbed my attention because the pink and grey are my colors as well, but I love how unique it is with the cursive and the bird. And that’s where I came up with my new brand.
It’s much more elegant, simple, unique and beautiful. It really describes who I am and what I do, all-in-one. Get it? My name (Autumn) and I design. It took me a couple of hours to draw the leaf. But it sure beats having to pay $15-$30 for a vector leaf when I could do it myself for free.
I love my new logo. And my mother who has her own Etsy shop has been telling me for months that I needed up upgrade my logo. I’ll just say now that this new one is stamped with mother’s approval. ;) What do you think?