A few weeks ago I launched a splash page here at Fall For Design, which was part of my plans for growing my business. You can read about it here. The next part of my business plan was to have business cards and what I call a “Social Media Card.” I include these cards in my printed order packages. The card is a Thank You Card and a Social Media Card in one.
The back of the card acts as my “Call To Action.” It has three Call to Actions.
The first Call to Action is if a client has had a positive transaction with me. If a client likes their product, then I encourage the client to share some of my business cards with their friends. The business card directs future clients to interact with me directly via Etsy or directly via Fallfordesign.com.
The second Call To Action encourages clients to find and follow us on social media networks.
My favorites are Pinterest and Facebook (I use those two actively), and twitter is also available. I don’t use twitter as much though. In my opinion, twitter and facebook both work the same way with status updates and sharing (or retweeting/replying). Facebook is the way the world communicates more effectively these days, so I rather use facebook for all my social media use between our blog readers and my clients. I also post Etsy sales and coupon codes on my facebook feed (another reason you should follow).
The third Call To Action is the bottom half of the card. It serves as a business card and a reminder where clients can come back and get more of the same service, or where they can check out templates I designed on zazzle (if they need some for another occasion).
For my printed orders, I use to write a handwritten thank you note and stick it in the package. But with my new Social Media Cards, the front side of the Social Media Card helps eliminate the step of the handwritten card (and saves me time that seems to always be scarce these days).
I can’t take credit of coming up with this fabulous idea of a Social Media Card. I received one myself one day and it sparked my interest.
Although I did take it a step further though and implemented two Call to Actions on the back (give business cards to friends, come back for more great service or shop templates for other occasions). Of course I didn’t stop with just two Call To Actions, I added the “Thank You” on the front to serve a purpose. My purpose was to thank my clients for their orders, and to encourage positive feedback and more positive experiences.
I lead others to my website because I want any potential customer to think of me as a person and not a business. Psychologically speaking, people will get mean and nasty when they’re interacting with a business. But if they view you as a real person, then both parties will have a better experience. My blog serves as a point to show anyone that I’m not just a business, I’m a person. It gives everyone a chance to connect with me and see that I’m a real person behind the screen. And there are lots more benefits about why someone should read our blog too. Check out our about page to see why.